Growth without a compliance scare
The problem
Marketing was happening in the gaps between shifts, and saying the wrong thing publicly was a genuine risk.
What we did
- Wording agreed to the rules
- Multi-provider social
- Enquiries answered
- Same day
- Enquiry replies, weekends included
- Nil
- Posts pulled back over wording
What they walked in with
Participant trust, referral partners and a rulebook most marketers have never read. There was a real fear of saying the wrong thing publicly.
What we did
- Agreed the wording against the rules up front, so nothing went out that had to be walked back.
- Ran setup and social media management across multiple providers at once, each in its own voice.
- Took over enquiry handling, including the weekends they were losing leads on.
- Worked with the compliance side rather than around it.
Still true Compliance is not a constraint we work around. It is the reason providers stay with us.